Avengers Assemble - TueVie Day

The Avengers movie poster successfully advertised one of the biggest blockbusters of 2012 with the help of previous Marvel franchise movies that had short teaser clips after their credits - all of which were leading to Avengers Assemble.

Today we're going to analyse some of the design choices made within this movie poster to better understand the relevance of it to the movie content.

Critique

Character Fame

Each superhero in this poster had feature movies created for their character's storyline, except Hawkeye (Jeremy Renner), and all of the original cast from these previous films were kept with the exception of The Hulk who was played by Mark Ruffalo (played in two previous Hulk movies by Eric Bana and Edward Norton).

The popularity of each feature movie character most-likely lead to their apparent visual rank in the poster: Iron Man stealing the most focus (as the most famous character in the franchise) leading all the way back to a more discreet Nick Fury (Samuel L. Jackson) who has been cleverly positioned in the centre of the poster - this is an illustrative representation of his relevance to the other characters as the one that brings the superheroes together.

The Scene

The scene presented is almost lifted straight out of the movie content, featuring a beam of light above Stark towers (a focal point in the plot) and the destruction of a city - an expected setting for almost all Marvel movies.

Interestingly the good guys are all featured within this illustration but the enemy is not - a deliberate choice to add mystery to the enemy’s identity or to avoid confusion the potential confusion that the enemy is a part of The Avengers?

Appearance

The poster does look a bit unimaginative by just placing all of the superheroes standing together, almost as if they were photoshopped straight out their feature movie scenes and placed together. 

On the other hand, what the poster lacks in imagination it makes up for in quality of appearance as the filters applied give it a hand-painted look - a homage to the paper format this story originally came from?

In all honesty you wouldn't expect as good of a poster as this is to have been produced for such a big name franchise anyway as you'd presume that the Marvel company would've generated enough hype through trailers, entertainment media, and their fan base that a poster wouldn't have provided anything more other than a pin up for die hard Avengers fans.

Summary

If you have seen the Avengers then you will agree that the poster gives good insight into the storyline minus an appearance of the archenemy, which adds mystery as to who it is unless you follow the films and their end of trailer clips.

Overall I admire the artist's attempt at re-creating the hand-painted medium that historic poster artists previously used but in a digital format, giving the poster more association with the illustrated comic books.

The film itself is very entertaining and worth watching if you are a fan of big action scenes and previous Marvel movies. Just for your entertainment, here's the official Avengers trailer:

The Matrix Movie Poster - TuVie Day

Today we’re taking a look at the promotional poster for a movie that transformed many people’s perceptions of reality and left many questioning the validity of our existence. Starring Keanu Reeves & Laurence Fishburne, The Matrix is going under the microscope in today’s TuVie Day!

The Matrix is one of the must see films that made an impact in the 90s when it was first released because of the way it took what you’d perceived as real life and made it appear like a piece of software in a complex computer program (The Matrix) - a virtual reality.


One of the reasons for The Matrix’s massive impact at this time was the boom of computer usage in households in addition to the fact that there had been no movie made like this before its birth. It was therefore inevitable that forum user handles began appearing over the internet as Morpheus, Neo and Trinity - the lead characters from the film, after its launch.

The Storyline

Without giving too much away, the basic storyline involves a hacker named Thomas A. Anderson (Reeves) who moonlights as a hacker whose alias is displayed as Neo. His online quest for “The Matrix” leads him to connect with Morpheus (Fishburne) who is initially described as a terrorist in the virtual reality, however, he is later discovered as the leader of a mercenary group who have been searching for Neo outside of this virtual reality.

To explain The Matrix Morpheus compares it to Alice In Wonderland and gives Neo the choice to remain in this virtual reality by taking a blue pill or find out what The Matrix is by taking a red one (chasing the rabbit down the hole to Wonderland).

Actual reality is a much poorer world in appearance where hard graft is needed to survive against technology that the humans had initially created. In this world where technology is self-maintaining it still needs human life as a source of power, which leads to humans being manufactured by the machines - a complete reverse to our current situation where we manufacture machines for use.

As I said I don’t want to give away too much about this film and its a hard one to explain, however, all I will say is that the story continues to show Neo as “the chosen one” who has been woken from the virtual reality in order to help save the human race from the machines that rule that world.

The Matrix Movie Poster Critique

The Matrix movie poster designed by Concept Arts

In overall appearance The Matrix movie poster is very striking with the lead character or Neo given primary focus alongside his leather wrapped colleagues. Almost none of the plot is given away in this poster, however, themes within the film are presented e.g. the falling lines or text that look similar to binary code are placed on the background to the characters. In the film we realise that this virtual reality is made from this code, therefore, the designer’s choice to place it on the walls (an element of this virtual world) is a subtle hint at what The Matrix is.

The fragmented logo of the movie has a similar appearance to an image that is loading on an old PC line by line but also looks like it is struggling, which subtly displays the technology theme. Additionally, the clear evidence of guns gives away the fact that this is an action movie, confirmed by the subtitle containing the word “fight”.

The photoshop cutouts of the characters is somewhat laughable when you consider the budget that would’ve been spent on the film’s content. You’d think that a slightly more exciting and imaginative representation of The Matrix could have been created rather than just having the characters standing around with guns, however, action film posters of the late 90s followed a very similar format so you can’t entirely knock it.

Summary

To summarise I’d have to say that not only is the movie well made but the poster is well structured for its time. I’d like to see a more imaginative representation of this poster created by an artistic fan as I feel with the current technology available to graphic designers there is something more impressive to be made that will give this film justice.

This week The Matrix gets an 8 out of 10, mainly because the poster’s design isn’t as imaginative as I feel it could be to present the great themes within the story.

If you haven’t seen The Matrix before, here’s the movie trailer for your enjoyment:

Sexy Beast Movie Poster

As a fan of British gangster movies I got to see a great one created by the Film on 4 company, which was a perfect combination of edginess and comedy like the kind you’d find in Snatch. The movie I am referring to is Sexy Beast, which is brought to life with the terrific performances of Ray Winstone and Ben Kingsley (otherwise known for roles such as Ghandi and soon to be in Iron Man 3).

The Storyline

The storyline of this movie is a classic heist plot where Don Logan (Kingsley) is sent by the mob to convince an old-time gang member, Gal (Winstone), out of retirement for a job that he is reluctant to take part in. The comedy comes from various angles but none more memorable than Don’s methods of persuasion that only make you laugh but also strike moments of fear from his unpredictability.

Without giving too much of the story away I’d have to recommend this classic film to lovers of this genre but if you take great offence to the C word you might need to re-consider it – you have been warned.

Sexy Beast movie poster created by Empire Design

Movie Poster Critique

The movie poster for Sexy Beast is totally reflective of the opening scene where Gal is living the high life. The image of Winstone lounging back on a floating armchair inside of a cocktail glass is one that contradicts the film title itself and additionally after watching the film I’ve noticed the subtle connection of the red fluid at the bottom of the cocktail glass and the by-line “it’s hard to say no”. Its down to you to watch it to notice the giveaways in the poster too.

I’m torn between deciding whether or not the cocktail glass image is artist’s representation of the film or pieced together from images in Photoshop. Whichever it is, I’m drawn to the smooth appearance of the whole image like film posters from the 80s.

Summary

Overall the poster for Sexy Beast is a great piece of work that perfectly reflects the themes inside of the film without giving too much of the storyline away. I wish more movie posters were this clever these days rather than just taking a scene from the film with no subtleties like those I’ve explained. I know it goes against my stance on posters that don’t give away the film clearly enough but this one is composed with such finesse that I would have to admit more like this could sway my overarching opinion on the matter.

The movie gets a 10/10 from me. It ticked all the right boxes that a British gangster film should and the poster is impressive in its portrayal of the film. If you haven’t seen Sexy Beast before, here’s a trailer:

The Boxer Movie Poster

It’s been while since we’ve had a Tuesday movie poster review (TuVie Day) so let’s kickstart the habit with a film I recently caught on Sky Movies called The Fighter. Staring Mark Wahlberg (famously known for performances in flicks such as Ted), Amy Adams, and the best Batman in history Christian Bale; this film is one for you aspiring boxers out there who love to see inspiring true life stories reach the big lights of Hollywood.

Image courtesy of BLT Communications, LLC

The Storyline

The film follows the story of Micky Ward – a junior welterweight professional boxer, and the journey that lead to his professional career as a boxing superstar. What captured my attention most was the relationship between Micky and his brother Dicky, who was said to have trained Micky all the way through to his professional status. With family problems being a persistent theme throughout the movie, the reality of the story and performance of the actors makes you feel closer to the characters rather than the rose-tinted nostalgia of the Rocky series, which fails to captivate you on the same emotional level but is set around the same time period.

Movie Poster Critique

The Boxer’s poster is a personal favourite due to the fact that I am a gigantic photography geek and a fan of monochrome imagery. The artist’s choice of presenting the lead character in the boxing ring at the moment he has been awarded the win from a bought with one of his challengers gives a simple, clear pre-cursor of what to expect from this movie – as you can tell from previous articles I’m not a huge fan of mystery. The typical display of main characters by using angled headshots is nothing new at the head of the poster, although the contrast between the clear typography and the grainy effects of noise added to the images creates an old vintage feel mixed with modern day style – an excellent way to show that the storyline is of historical content.

Summary

Overall I’d give the film a 4 out of 5 as the quality of the actual boxing scenes disappointed me. It’s possibly because I am used to the edginess of fighting scenes such as those in Warrior and The Bourne series. Just in case you haven’t seen the film before here’s the trailer:

Anaglyph 3D Photography and Film

It’s been a while since we’ve posted something on Inspiring Print so I thought I’d share a recent purchase of mine with you that brings an old form of visual entertainment into the current day.

Last week I was having a browse through Flickr to learn from other peoples’ impressive photos by studying the EXIF data of those that had it available. I learn to shoot a lot of different styles with my DSLR by studying photos and how they were put together before playing with the settings and adding my own twist.

As I was searching I came across several 3D images that needed a pair of glasses with a red lens and a cyan lens, otherwise known as anaglyph 3D glasses, in order to appreciate the 3D effect. In true spontaneous style I jumped onto eBay and ordered myself a pair of them – 2 pairs for £2.

Since they arrived today I have spent a good portion of the morning looking at the different types of 3D images that are on Flickr and videos that have been uploaded to YouTube and Vimeo using this anaglyph style of 3D image recording.

Overall I am impressed at the wealth of material available to admire online, considering that 3D viewing of this kind went out of fashion for a while until Real D came into cinemas with their polarization systems, which you’ve undoubtedly used within the past 5 years if you have watched a 3D film in the cinema wearing passive glasses.

There is one major problem with the anaglyph glasses though and that is that the colouration of your picture isn’t as true as it would be using a pair of Real D’s polarised glasses because of the different coloured lenses. On the other hand, you do need a 3D source such as a 3D monitor or cinema screen in order to benefit from using the passive polarised lenses, therefore, if you’d like to create a 3D video that is viewable through all devices then anaglyph is the only way to go for now.

5 Cool 3D Photos

If you’re fortunate enough to have a pair of your own anaglyph glasses then have them at the ready as I show you five of the most impressive 3D photos I’ve come across today on Flickr.

1. A telegraph pole that looks real enough you could climb it:

http://www.flickr.com/photos/parallel_yoshing/4435473954/sizes/z/in/photostream/

2. All aboard the HMS Victory, you can almost smell the sea air:

http://www.flickr.com/photos/stereoviews/4671782299/sizes/z/in/photostream/

3. Take a trip to the Thames and see the London Eye from the comfort of your armchair:

http://www.flickr.com/photos/stereoviews/4468225752/sizes/z/in/photostream/

4. Feel the warmth of a big bonfire through your red and blue glasses:

http://www.flickr.com/photos/stereoviews/4429479321/sizes/z/in/photostream/

5. Be careful not to roll down this wicked spiral staircase as you peer into the concrete tornado:

http://www.flickr.com/photos/stereoviews/5050067331/sizes/z/in/photostream/

Anaglyph 3D Videos

After looking at 3D photos I decided to spend a little time on Vimeo to find an impressive 3D video that I could share with you. This one of some robots playing football was the best one I came across:



There are plenty of others to watch, however, you will notice if you browse for yourself with a pair of these glasses that video quality is an important factor in the success of the 3D effect – the sharper the better. Pixelated videos just look like a mess, twice!

DIY 3D Anaglyph Images/ Video

There are a bunch of lenses and cameras on the market that you can buy to achieve this type of 3D image or video (Amazon: http://amzn.to/UUvH8d), however, there are tutorials available to teach you how to make your own 3D anaglyph images using one camera.

http://www.flickr.com/photos/sklathill/450378602/sizes/z/in/photostream/

It is preferred that the subject you are taking a photo of is stationary to make the 3D effect work. The process involves taking two photos (one from a left eye perspective, the other from a right eye), which can be offset from one another using a software package like Photoshop and involves further editing. You will of course need to be wearing your red and blue glasses whilst constructing it.

A handy tutorial to learn this from can be found here: http://www.diyphotography.net/create-3d-anaglyph-images. Judging by the author’s 3D image portfolio, this tutorial should be a simple method that provides you with tight and impressive 3D results.

All in all I’ve enjoyed my little trip down memory lane to when I remember being a young one and using the paper version of these glasses at my local cinema. I am pleased that this has improved with the help of Real D though because of the colouration issue.

I will be trying the DIY tutorial in an attempt to create my own 3D photo, which I will post on here if successful. Tweet us your own attempts if you decide to at @inspiringprint.