11 July 2012

A Couple of Typography Tips

Recently I've been thinking of different ways that companys or organisations can get their messages across creatively in print media. This lead me to think of typography as an artistic way to do just that. It's been used by many companies previously and is commonly used to illustrate famous people based on their historic quotes, such as this one of Ray Charles:

Image source: http://www.flickr.com/photos/andydoering/4464071577/

Simple Words

If you're deciding to create a cool typography piece to promote an event or just get creative then its worth thinking about what words you're going to use. Say you've got a live music event you're trying to promote, the most obvious choice of words will be the names of the artists and bands performing e.g. Glastonbury could create a tree silhouette from the names of bands.

Some companies might have a big catalogue of products therefore the simplest words to use would be categories or even customer perceptions and values of the brand. A cool example is one of the typography pieces that create a map of the world.

Image source: http://bpblogging.files.wordpress.com/2012/04/11158-world-map-names-country-countries-typography_-colorful.png


Unless if you're trying to create a sketchbook style piece like the Ray Charles example, space should be used to keep the readability of the words. It's the amazing thing about typography art. Two different artistic forms of writing and design come together to create beautiful work. Therefore, let the words you've chosen come through to exploit that secondary artistic style.

For promotional purposes, it won't be good having a cool design that loses the message so space is just as important.


That's all I can advise without going into the technicalilites of the design creation but it's simple yet easy to forget when creating a great jaw-dropping typographic.

If you've got any cool Typography pieces you'd like to share simply post your links to them in the comments section below. I'll pin up the ones I like the most on my Pinterest page when I eventually get that going.

Also, follow me on Twitter if you feel like getting my micro-blogging updates @inspiringprint

Image source: http://dougklembara.com/journal/wp-content/uploads/2010/01/twitter-bird-typography.jpg

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