5 July 2012

String Augmented Reality Brings Print to Life

This morning I came across one of the newest and coolest ways to bring print designs to life thanks to a good friend of mine we'll call Mr T. This morning I was introduced to String.



String is a new IOS application which is usable via the iPhone or iPad which creates augmented reality from a series of gorgeous printed designs by the String team themselves. It's hard to explain so it's best I just show you through a YouTube video I've found.


I recommend you try it for yourself because this blew me away in my search for ways to bring print to life. Notice how you can change the angle you're viewing it from to get a different perspective of the augmented image. Information on the app and the prints you can download to create the augmented reality are available at String's website: http://www.poweredbystring.com/.

Think of the possibilities this could present if utlised with 3D Glasses. I hear Google is cracking on with this one but for now this is keeping me entertained. I think if this was placed in a magazine, billboard, train station, wherever, I think it would be an awesome sight for passers-by and a great opportunity for business to advertise themselves.

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